7 Creative Marketing Ideas for Easter 2022

Easter is celebrated in 95 countries across the world, making it one of the most universally celebrated public holidays [1]. Since Easter is so well known and loved by many around the globe, it doubles as a brilliant opportunity for businesses to get creative and boost visibility with fun, innovative ideas.

We've compiled a list of the 7 best Easter promotion ideas that work for businesses of all sizes and sectors, and look at the best automation apps to turn your ideas into successful campaigns. 

Easter sale ideas

Many business owners reject the idea of offering free or heavily discounted products. After all, every decision and long term sale can have an impact on cash flow and overall profitability.

Take advantage of these Easter promo ideas that are sure to encourage customer satisfaction and secure your return on investment.

Go wild for Easter marketing with an in-store Easter egg hunt

Easter is enjoyed by people of all ages. Depending on the type of business you run, there are multiple opportunities to drive foot traffic to your business with creative, interactive games and activities.

Set up an in-store Easter egg hunt to create excitement around the season and to attract customers through your doors. Get playful by hiding plastic Easter bunnies, chicks, or eggs around your shop, restaurant, cafe, or bar. Attach a special prize, discount, or voucher to each item that guests can redeem at the till.

While egg-hunting is fun, it also brings new sales opportunities. Retain profits by making sure that all prizes found in Easter eggs are only redeemable with a qualifying purchase to mitigate the loss of giving out discounts.

Make the Easter egg hunt exciting by setting a date, creating posters and flyers for the event, or displaying some of the prizes beside the till in advance of the hunt.

Turn your Easter promotion ideas digital with an online egg hunt

Even if your business only accepts orders online, there's no reason why you can't get involved with the merrymaking. Online Easter egg hunts are growing in popularity and work much in the same way that physical hunts do. Simply add surprise voucher codes to certain items, or give clues to allow customers to work out the hidden voucher code on site.

Placing secret prizes and clues across your entire website is a hands-on, immersive way to increase your website traffic. As customers scour across your entire website to pick up hints and gifts, you add a new layer of exposure to your product range. It's a great opportunity for customers to discover some products that they didn't know you sell.

Reward your customers with an Easter giveaway: gift baskets and special prizes

Drive customer engagement with a special Easter raffle. Set up a special Easter campaign a few weeks in advance, then enter all customers who spend a set amount in-store into a raffle to win a hamper or gift basket. 

Or, run your competition with a small cost of entry. Be cautious and always do research into the laws in your area before running a contest, as some countries have specific laws on entry and choosing a winner.

Be clever with how you select your prizes - spotlighting select items of stock should have a ripple effect across your sales, so make sure to choose items that you'd like to sell more of, new products, or hidden gems within your inventory.

Turn your Easter branding ideas into limited edition Easter bundles

Limited-edition can create a sense of exclusivity and prestige, which drives sales. A limited-edition marketing strategy carries a sense of immediacy and exclusivity as the products would only be available for a short time and/or in limited numbers. Thus, creating a limited edition product can give your product prestige [2].

Creating various bundles that target different consumer segments is a great way to diversify your offerings and keep many customers engaged with your business. Offering a small discount will pique the interest of your shoppers, but your bundles do not have to be so discounted that you lose your profit margin.

Easter advertising done right with an email marketing campaign

Easter is celebrated with bright, eye-catching imagery. Make the most of this season's cheerful colours in your Easter email marketing campaign.

Show appreciation for your patrons with personalised business happy easter wishes straight to their mailbox. Make use of your subject line to encourage better engagement, then seal the deal with special promotions, discount codes and limited time offers.

Think outside the box with your wording and imagery. Easter means different things to different people. While remaining professional, you'll want to get personal with targeted offers that the audience is likely to respond to.

Spread love and peace with an Easter business post

Posting on social media throughout the Easter season will show that your small business is on top of current world events, whether you post religious Easter content or not. 

It’s a good idea to post about your Easter Sunday business hours and Easter Monday business hours a week or so in advance. On Easter day itself, post blessed Easter, or generic Easter greeting messages for businesses, like photos of bunnies or colourful eggs to stay on trend with your patrons. 

Automate your Easter themed promotion with Epos Now 

Epos Now point of sale (POS) software hosts a range of apps that simplify and automate all aspects of your customer outreach and communication.

This means that you can take advantage of automated marketing tools such as SMS, email and app notifications to keep your customers updated on your Easter promotions, without any manual input from you.

VoucherCart

VoucherCart allows businesses to enhance their sales and profits through powerful auto-promotion of eVouchers, gift cards, and tickets. Businesses can sell their products and services in the form of digital vouchers across their website, social media, email campaigns, in-store, and on all other customer-facing platforms to drive revenue growth. 

VoucherCart provides complete assurance by delivering payment to your business in full - and in advance. So, your business will always get paid, whether consumers redeem their vouchers or not. 

Mailchimp

The Epos Now Mailchimp integration gives you all the tools needed to promote your business. This automated system lets you stay in touch with your customers no matter the time or day. From creating beautiful emails to interpreting open rates, Mailchimp makes marketing easy. 

LoyaltyDog

An easy-to-use and powerful loyalty program that will strengthen your brand, increase average customer spend, provide additional communication channels and help you cement customer relationships. With LoyaltyDog:

• Customers are more likely to become brand ambassadors and recommend you to more of their friends.
• Customers are up to 50% more likely to buy new products and will tell their friends about you.
• You can use the data from your loyalty program to enhance and personalise communication with your customers.