6 Eye-Catching Mother’s Day Sale Ideas for Retail
Mother’s Day is the one day each year dedicated to the wonderful souls that have nurtured us throughout our lives. So each year, everyone is searching for that special way to show gratitude and affection. The expected spending on Mother’s Day for 2021 was roughly 28 billion dollars[1].
Any retailer knows that these holidays mean opportunity, and will be running through ideas for which products to discount, where to put them in the store, and where to shout about them. Just in case you’re not too sure or are a little short on mother’s day sale ideas, here are a few tips to get the better of the sales for your store.
1: Choose which items to promote based on previous successes
No matter how well marketed, the first task in preparing a Mother’s Day sale is to find and discount the kinds of products that people will love to buy as gifts.
Providing beautiful gift baskets of perfumes, soaps, lotions, creams, sweets, and chocolates will make an excellent starting point, and with a discount, will bring a smile to many mothers.
But modern retail strategies can help you do more than meet consumer expectations. It can help you anticipate them, create them, and use them. POS reporting can filter sales by date and tell you which products have sold best in the build-up to Mother’s Day in previous years.
If gift baskets previously made less profit than other special offers, it may be that consumers didn’t like the product or competition was too stiff for that product. If so, it may be better to focus on something else that either outsold this product or is new to the store.
POS reports can be used to find the right promotion to market far and wide that singles out special products and brings customers rushing through your door to buy them.
2. Make your Mother’s Day Facebook post ideas personal
Many Mother’s Day post ideas target peoples’ sentimental side with love hearts, maternal imagery, and flowers. But sometimes, the most effective marketing creates a bond with consumers by showing a more personal, relatable side to the people behind your brand.
Social media creates an excellent opportunity to allow consumers to get to know people within the business a little better. Consider sharing favourite images or stories of your own mothers and writing tributes. If any staff members wish to participate, a Facebook page of heart-warming stories and images will show viewers that your business is full of people that know how important this special day is.
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3. Offer personalized products with Mother’s Day quotes and inscriptions
From a special note attached to a bunch of flowers to a carved inscription on a wooden miniature, there are many ways to get a special message onto a present. Mother’s Day is the perfect time for personalized presents.
Coordinating a more personal marketing campaign on social media, with products themed around a more personal gift strategy, is the perfect way to show consumers you understand the message of love they want their gift to express.
There are many online businesses offering personalized products that put messages onto clothing and accessories. Taking pre-orders and ordering through businesses like these, hiring a specialist to produce the Mother’s Day messages directly, or partnering with another company could all provide avenues through which you could provide such a service.
4. Run a Mother’s Day giveaway promotion
If you’re struggling to come up with ideas, investing in a giveaway product and spreading the news online and in-store can be a very effective strategy.
The potential to win a free Mother’s Day gift for those who make purchases in the build-up to May 8th, or who join your loyalty program, can gain you a lot of attention.
Many businesses run the giveaway for all who share their post, which can lead to you going viral and creating masses of brand awareness and much-needed publicity. All you need to do is come up with a Mother’s Day caption for businesses and consumers to share online and wait for footfall to rise.
5. Dedicate parts of your store and website to the day
A large, visible display in the middle of your store or a pinned, flashing banner across the top of a website never fails to grab attention. Constructing one of these and decorating it lavishly will show this is a holiday your business takes seriously.
For Mother’s Day poster ideas, consider a simple slogan with clear messaging, but printed large and telling people where they need to go to find your display. A link to the webpage or a “come inside” call followed up with a clear display equipped with products and offers will tempt any offspring to take a look.
6. Provide free shipping on Mother’s Day gifts
One excellent promotion for both online and in-store purchases is to provide free shipping on gifts. Even if your business is only brick and mortar, many parents live far away from their children. Offering to send purchases to Mother’s FOC is a tempting way to entice people to get their presents from you.
Free shipping is a tried and tested method of sealing the deal on a sale, and is particularly relevant to Mother’s Day gifts. Recouping the cost of this is often possible through add-ons many will want such as gift wrapping and messages.
It’s also very common for businesses to only provide free shipping on those gifts that exceed a certain threshold to ensure the sale remains profitable. Consumers will have seen this before, and this is often a way of boosting sales: not only the number of sales, but the average spend of customers.
You may plan to show through your Mother’s Day Facebook post businesses like yours really care. You might want to finally become the favourite child. You may be planning to go all out to boost sales. Whichever it is, Mother’s Day provides a big opportunity for businesses to cash in on gift sets and more as sales go through the roof.
Happy Mother’s Day to the countless perfect Mothers in America, Canada, and beyond!
Find more information and business tips on our other blogs:
How to Increase Foot Traffic in a Retail Store
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