Epos Now Resources

Welcome to our Resources.

Explore the latest trends and insights, as well as advice on how to thrive in the retail and hospitality sectors.

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11 of the Best Bar Names in the World

Choosing a name for your bar is one of the most important business decisions you can make. Here are 11 of the best names for a bar in the world to give you some inspiration.

Published on 21.7.2021

business growth

Business Growth Strategies: The Ansoff Matrix

The Ansoff Matrix is made up of four strategies you can use to grow and expand your business. The matrix is laid out in a way that helps business owners understand their current strategy better, and helps them analyse the risks associated with adopting a new strategy.

Published on 20.7.2021

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The Four Ps of Marketing

When you’re trying to sell or raise awareness for a product or service, you need a strategy. And no matter what you’re doing, most marketing strategies are based on the Four Ps of marketing.

Published on 19.7.2021

voc

What is Voice of the Customer (VoC)?

Voice of the customer, or VoC, is a combination of customer feedback, customer opinions and general views of your brand and product. Gathering VoC information goes beyond simply gathering some feedback. It’s what businesses do with the feedback that’s important. 

Published on 16.7.2021

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5 Reasons Why is Branding Important for Your Business

The world's biggest companies leverage their brands to great effect. here's why branding is so important to your business. 

Published on 14.7.2021

personality

Which Brand Personality Archetype Does Your Business Fit?

Your business’s personality is formed through your brand values, communication style, and approach to customer service. 

There are 12 common brand personality archetypes. Understanding these archetypes will help you understand where your brand fits in the market. 

Published on 9.7.2021

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How to Market a Small Business On a Budget

Standing out from the crowd can be tough when you're a small business. Use these techniques to help market your small business to the world. 

Published on 1.7.2021

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The Best Names for Restaurants: 11 Great Examples

Are you opening a restaurant and stuck on what to call it? Here 11 great examples of the best names for restaurants to get you inspired. 

Published on 30.6.2021

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How to Get a QR Code for Your Business

Are you wondering how to get a QR code for your business? We take you through everything you need to know, from how they work to the best providers.

Published on 17.5.2021

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