Mother's Day Marketing Ideas for Restaurants

If there’s anything we can all agree on, it’s that our mothers deserve the very best. Not only did they birth us, but they also raised, and built us into the people we are today. Giving them a wonderful Mother’s Day is the least can do for them. 

Not only is it a good time to show our gratitude for their guidance, it’s a great time for hospitality businesses to bring in new customers. Restaurants in particular can offer guests a whole course of promotions that will help build enduring happy memories. 

In this blog, we’ll be sharing some of our favorite Mother’s Day restaurant promotions and how you can implement them in your own business. Follow our advice and you’ll be sure to create a special day for the families that visit your establishment. 

Restaurant ideas for Mother’s Day 

Offer a Mother’s Day restaurant menu 

One of the simplest ways you can promote your restaurant on Mother’s Day is offering a specially designed fixed menu. Challenge your chef to create something special for the families that come to dine with you. 

You can make things even easier for your chef and guests by making this a Prix Fixe menu. This will also improve your customer experience, as your guests will appreciate the comforting simplicity of knowing exactly what they’re getting and what they’ll pay. 

Add special flourishes 

A small, personal touch can turn a good meal into an incredible one. Remembering a regular’s name or favorite is a great way to make them feel cared for. On special days, however, you can really go all out. 

For Mother’s Day, we would suggest hiring a local performer to belt out a selection of old favorites. In addition to this, you can never go wrong with offering a single long-stemmed rose to each and every mom that comes to the restaurant. 

Distract the kids 

Motherhood is a deeply rewarding experience, but even the most dedicated mom will want a little time off every now and again. This is where your next Mother’s Day promotion comes in. 

Give the moms visiting your restaurant a break by distracting their kids throughout their meal. You could do this by offering activities like coloring or by hiring a local children’s entertainer to keep the kids entertained. 

Create a special Mother’s Day drink 

If your restaurant boasts a bar, set your bartender the challenge of creating a special cocktail for Mother’s Day. You could offer a special mocktail for moms that don’t want something alcoholic but still want to join in the fun. 

If the drink is a success, you can offer it year after year. This will encourage your guests to return each Mother’s Day and might even start a local tradition. Be sure to promote your new drink by marketing it on social media so you can cast a wider marketing net.

Launch synergizing promotions

Mother’s Day is a great time to run promotions that encourage repeat business. For instance, you could offer everyone that comes to your Mother’s Day event a coupon for Father’s day. 

Promotions like these encourage customers with loyalty programs and keep your guests coming back. In general, coupons are a great way to drive business as new and old customers will appreciate a cheaper meal. 

Special deals for mothers

For some moms, Mother’s Day is the only day of the year that's dedicated solely to them. Offering special deals and promotions is one of the many ways you can thank the moms out there and bring more diners into your restaurant. 

Create a budget for your restaurant and see what sort of special deal you can afford. A half-off offer for moms, locally advertised well, would go a long way to bringing in new business. 

Build a special take-out offer 

The last few years have been difficult for everyone and some people are still nervous about eating in a restaurant. You can still reach these customers and their mothers through take-out and delivery options. 

Build an online menu and allow customers to put in the orders through a point of sale (POS) integration or by calling you at the restaurant. Epos Now Online Ordering allows restaurants to accept takeaway orders directly from their website. This allows restaurants to expand their services online while retaining the profits usually lost from taking orders from third-party ordering platforms. 

Offer a special brunch menu 

Brunch is a very popular option with families. Brunch is still seen as a cosmopolitan invention and adds a shade of class into what is essentially a fancy breakfast. In recent years, boozy brunches have become more and more popular and could be a great way for customers to treat their mothers. I’m sure the moms out there would appreciate some mom-mosas! 

Brunches also have the added benefit of being relatively short meals. This means you’ll be able to offer more bookings and turn tables at a fast rate. 

Be ready for Mother’s Day 

Once you’ve filled your reservation book for Mother’s day, you’ll need a point of sales system that can keep up with the rush. The Epos Now Restaurant POS system is designed to make your life easier and streamline your business. 

If you’re interested in hearing more about Epos Now and our systems, get in touch with our expert team below.