Welcoming and Greeting Guests in a Restaurant: A How to Guide
It’s often said that first impressions are the last impressions. That’s why it’s vital to make sure that your establishment offers excellent customer service. Indeed, the provision of a warm welcome and exceptional customer service can be one of the things that set you apart from the competition, ultimately helping to drive loyalty with customers.
Consumers are fickle and just one negative experience with a restaurant can soil their opinion of the business forever. Just imagine choosing to dine at a fine dining restaurant, and no one greets you or walks to your table; how would you feel about that experience?
That’s why when guests choose to dine at your restaurant the welcome is important. Your host needs to make guests feel welcome in their initial interaction, and that feeling needs to continue throughout the whole experience. The reputation of your venue on social media and beyond could depend on it.
We’ve put together some tips to make sure you, and your staff, are welcoming and greeting guests in your restaurant in the best way possible.
Show a genuine interest
The host charged with greeting guests should always do so with a warm and welcoming attitude. Since this is the initial rapport with your potential guests, it’s crucial that it is done so in a genuine and polite manner.
Establish a standard type of greeting that your restaurant hosts can use, and make sure that they are asking about your customers’ needs while expressing real concern for any special requests.
Hosts need to make guests feel comfortable, and also offer extra assistance to any disabled or elderly guests, like seating them closer to the doorways. Smiling should also be encouraged.
Strategically seat guests
In the olden days, seating your guests was as simple as asking whether they would prefer the smoking or non-smoking area. Now, consumers demand a little more thought behind where they get sat down.
To reduce frustration and wait times, pre-plan the seating arrangements ahead of time. This preparation will ensure that your guest’s reservations are all honoured correctly and allow for better management of walk-ins at your restaurant.
Common sense is usually the best tool to help determine where to seat guests. Tables will need to be allocated according to the party size and the host will need to be strategic in the placement of the tables.
Couples may prefer a corner or niche area to enjoy a more romantic experience; and larger, noisier parties would be better suited to private dining spaces or in the back to avoid other guests feeling discomfort. Some guests may request certain seating areas, and if the situation permits, it is always best to try to accommodate such requests.
Provide accurate wait times
To avoid impacting the customer's dining experience, it is important that the host provides true and accurate wait times. Most guests will be more accepting of a wait at a restaurant if they are pre-advised with an accurate forecast.
Although honesty with wait times can lead to a higher chance of guest abandonment, customers will certainly appreciate the information and be more willing to return in the future.
Gain all the advantages of an EPOS system with detailed, flexible, downloadable reports, and so much more:
- Manage and update products quickly with easy-to-use software
- Expand your business into multiple channels and integrate with a variety of online platforms
- Manage multiple locations and salespoints with multi-site management
- Keep queues short with streamlined, modifiable sales processes
- Choose a setup that suits you with software and hardware options
Keep calm and positive
The hospitality industry can be tough, but it’s important to remember that no matter what happens, hosts need to keep calm and be positive. A positive attitude will help improve even the worst situation.
Providing the best customer experience possible for guests is the most important factor. So, if the guest has a complaint about food or some other issue, handling it with a calm and positive attitude can make all the difference to the customer service experience.
Provide menus
It’s also best practice to provide guests with the drinks and food menus when seating them. This gives the customers time to look at the menu while waiting for the server to arrive and complete orders.
As an additional bonus, have your hosts take initial drinks orders, or at least bring water to the table for those thirsty diners. Not only does this make customers feel extremely welcome, but it also gives your servers the chance to upsell drinks.
Act with kindness, even when busy
One of the hardest elements to manage is responding promptly during busy times. Hosts and servers will be juggling many different tasks during busy periods. However, these are the times when it is most important to greet and respond to guests promptly.
Even though it’s hard to provide the same level of service compared to quiet times, it’s important to still take the time to greet and serve customers to that same standard.
When restaurants are busy, it’s also possible that customers have been a little neglected by servers. So if they flag you down, always acknowledge and respond with kindness and understanding.
Examples of what to do when greeting guests
Even though this task will generally be the job of the hosts, it’s also important that every employee is trained to greet guests as well. Developing a general phrase that can be used as a standard welcome is ideal. Keep this phrase as simple as possible so your servers can easily remember it
Ask about reservations and any special requirements
- Politely ask, “Do you have any reservations?” to ensure you know whether to look for them or find a table
- If they do have a booking, follow up with, “Can I please have your name?”
- After checking the reservation, repeat the details back to them, “Absolutely (address by name if appropriate). You have a table booked for (Number of guests).
- If they don’t have a reservation, ask the diner, “How many will be dining this evening?” and if you do have space ask if they have any preferences.
- With space established, ask about any special requirements. Is there a child in the group and will you need a high chair, are there strict dietary requirements?
Lead Guests to their table
When seating the guests, it’s important for the host to maintain eye contact, and continue smiling with the same friendly manner. To avoid any confusion, have the host escort the guests to the table and be careful not to walk too fast.
Additionally, when you reach the table, check with the guests that this area is right for them, giving them the opportunity to confirm their expectations.
After seating the guests
Once the guests are seated, implement the above tips. Provide the guests with the menus and offer to take a drinks order.
Before the host leaves, ask if there is anything else they need and wish the guests a pleasant evening. At this point, a service staff member will take over and complete the next steps.
Keep customers happy with powerful POS
Anything that can alleviate the stress of dealing with customers is a good thing. With the Epos Now Complete Solution, you can automate your processes and give your staff more time to concentrate on guests.
If you’re interested in hearing more about Epos Now, get in touch with our expert team below.