How to Accept Google Pay

Consumers today live in a world defined by choice. Gone are the days of one main shopping street filled with one butcher, one baker, and one candlestick maker. Now, consumers are spoiled for choice in what they can buy, how they pay for it, and where they shop. 

One of the reasons consumers can enjoy this glut of choices is the advancements made in electronic point of sale (EPOS or POS) systems. Both customers and businesses have enjoyed the benefits of these systems as they streamlined processes and made payment processing a breeze.  

The ease of payment processing offered by POS systems allows your customers to pay the way they want. Paying using a mobile device has become increasingly popular as multiple companies such as Google, Apple, and Samsung have integrated payments into their offerings. 

In this blog, we’ll be focusing on Google Pay. We’ll explore Google Pay, find out how it works, and answer any questions you may have. Your business will be able to take advantage of the many benefits that come with accepting Google Pay payments. 

What is Google Pay?

In basic terms, Google Pay is an online payment system and digital wallet that uses Android as its operating system. Google Pay works with almost any Android device including phones, watches, and tablets. Interestingly, IOS (Apple’s operating system) users in America and India can use Google Pay, albeit in a limited capacity. 

While Google Pay itself was launched in 2018, Google has been involved in the digital wallet and online payments space for a while. Google launched Google Wallet in 2011 and Android launched Android Pay in 2015. Both of these services have been rolled into Google Pay. 

In addition to its primary function as a payment gateway, Google Pay also acts as a ticket holder. This allows users to store airplane tickets, public transportation passes, loyalty cards, and more in an easily accessible location. Apple Pay also offers this functionality. 

By accepting Google Pay in store as a payment method, you’ll make things easier for your Android-using customers and in turn improve your customer experience. Mobile device payments are quick and simple. They will keep your line moving and your customers happy.

How does Google Pay work? 

In person, Google Pay works in much the same way as a contactless payment credit card. Using near-field communication (NFC), users simply have to tap their mobile device on the top of the business’ payment terminal. While there is no card limit on Google Pay transactions, many countries have limits on how much one can spend on one transaction. 

Online, payments using Google Pay are very simple. At checkout online, consumers select Google Pay as their preferred payment method and follow the prompts on the screen. As Google already knows the consumer’s card details, this method is as simple as unlocking your phone. 

How to accept payment in Google Pay

As a business owner, there are no real drawbacks when you offer Google Pay as a payment option. The more payment options you have available, the more appreciative your customers will be. Consumers love choice and the convenience offered by Google Pay and other device payment options. 

Setting up Google Pay

Before you start accepting Google Pay, you’ll need to sign up for a Google Pay for Business account. Once you’ve signed into the account with your Gmail login, you’ll be prompted to enter your business details. Google will then verify your account by sending you a small value transaction. 

Accepting Google Pay 

Once Google verifies your business account, you’ll receive approval via email. Once you’ve been approved, you can instantly start accepting Google Pay by using any contactless POS. Ensure when setting up your account that your machines are compatible with NFC transactions. 

Can I use Google Pay on my website? 

It is possible to accept Google Pay payments on your website but the set-up process is slightly more complicated. Your website must be able to add the Google application programming interface (API) and your store must be able to use a Google Pay-compatible payment gateway. 

Once you’ve installed both systems on your website, you can set up your online store in the same way as your POS. 

The perfect POS for Google Pay 

As we’ve mentioned above, having a POS that can accept many different payment methods is a good way to put yourself ahead of the pack. The Epos Now Complete Solution can accept a variety of payment methods including credit and debit cards, online payment, Apple Pay, Google Pay, and many others. 

If you’re interested in hearing more about Epos Now, get in touch with our expert team below.