Best retail products to sell in 2025

Retail is evolving faster than ever, and keeping up isn’t just an option, it’s survival. The trends that ruled the shelves yesterday are already old news.

Take it from Steve Jobs: “Innovation distinguishes between a leader and a follower.” 

In 2025, the leaders will be the retailers who adapt, predict, and own the trends before anyone else. Gone are the days of playing it safe. Retail today is bold, digital-first, and utterly dynamic. It’s about spotting the next best thing, not stocking last year’s leftovers.

Consumers are spending more, optimism's rising, and the appetite for what’s new is insatiable. This is your time to shine. So, let's discuss how to find the most high-demand, best-selling products online and in-store together.

Trending products for an online business

Online shopping - we can't get enough of it. We're scrolling, clicking, and adding to cart faster than ever. It’s convenient, it’s addictive, and it’s where the future of retail is really and truly thriving. 

Last year, over 15.6% of total retail sales in the US came from an ecommerce store. Fifteen. Point. Six. Percent. And that number isn’t just sitting still. Forecasts predict it’ll hit 20.6% by 2027.

Now, let us ask you something. When we say “online store” and ask you to think about a brand - a big one, known for selling everything online, who pops into your head? We’re betting most of you thought of the same giant. The one and only Amazon, right?

We thought it was only right to look to this multinational as a benchmark for what’s trending in online retail. Here's what Amazon had to say about what product categories and specific items they expect to be big hits in 2025:

For electronics

The electronics market is one of the fastest-moving industries out there. New innovations drop almost daily, and customers are always hunting for the next gadget or device to streamline their lives (or just show off to their friends).

So, what’s trending for 2025? Surge protectors. Yep, these are essential tools for keeping electronics safe from power surges, protecting everything from smartphones to laptops, and even larger appliances.

Surge protectors stand out because of their reliability and durability. Customers love them because they work. And with glowing reviews backing them up, these products are a no-brainer for everyone looking to sell online.

For clothes, shoes and jewelry

Now, we’re guessing a lot of you 90s babies are about to be cringing at your screens reading this. Some of you may hear the "What are thoseeeee?" meme playing in your heads. But, like it or not, Crocs have made a comeback.

They're officially cool again. How do we know? Well, as well as Amazon saying they’re a hit with shoppers, the fashion world is putting its stamp of approval on them. Crocs clogs made an appearance at this year's Fashion Week during Ancuța Sarca's spring/summer 2025 collection.

If you have an online store that sells clothes, shoes and accessories, consider adding some plastic perfection to your inventory.

For skincare and beauty products

Next up on our list of products to sell online is the humble pimple patch. Now, if you’re not a member of Generation Alpha or Gen Z (Zillenials we’ll factor you in too), you might be wondering what on earth these things you speak of.

Let us explain. Pimple patches are small, acne-fighting stickers that you apply directly to a blemish. Now, back in the day, these were clear or skin-toned and mostly reserved for overnight use. But today, that's all changed.

According to The Washington Post: "The pimple patch becomes a breakout fashion statement. No longer just a skin-care tool, the patches have become chic accessories and a form of currency in lunchrooms and locker bays."

Celebs are also endorsing and showing support for wearing these out and about too. Hailey and Justin Bieber casually sport them in their daily routines and Florence Pugh and Willow Smith have made them a social media staple.

For home and kitchen

The Home & Kitchen category is a massive space, packed with products that make daily living easier, stylish, and even more efficient. Similarly, Kitchen & Dining continues to shine as one of the top-performing retail trends in ecommerce, and for good reason:

• The rise in culinary enthusiasts and the home cooking trend has made kitchen gadgets, cookware, and dining essentials more sought-after than ever.
• As people invest more time creating special meals at home, demand for innovative, easy-to-use tools has only grown.
• The trend of hosting intimate gatherings, from dinner parties to family get-togethers, has created a strong need for stylish dining ware and accessories.

From insulated cups like Stanley Quenchers, which have become a social media sensation (and are now $750m powerhouse), to crock pots, air fryers, veggie choppers and any cute dining tableware, these items are meeting the demand for convenience, style, and practicality.

For health and wellbeing

Over 70% of Americans are more conscious of their physical health after the COVID pandemic. 73% of consumers plan to eat and drink more healthily post-pandemic. 60% say the content they find on social media about food and nutrition has encouraged healthier choices.

People aren’t just dabbling with quick fixes. They’re investing in lasting solutions. They want wellness routines that stick, supplements, fitness equipment, tools for mental health, and better nutrition.

Social media marketing didn’t just show people kale smoothies and green juices. It showed possibility. It showed success. And now, everyone wants a slice of that.

What does this mean for you? It means opportunity. It means selling solutions that make health accessible, easy, and realistic. Think protein powders, at-home fitness gear, mindfulness apps, vitamins and supplements, resistance bands, ergonomic tools, and smart wellness gadgets.

For technology and phone accessories: smartphone screen protector

Now, we can show you the latest smartphone accessories out there to help give you inspo for when you start selling products online. However, according to Amazon there's actually no need.

That's because the smartphone screen protector is still one of the most essential (and most in-demand) accessories out there. 

It might not be flashy, but it’s functional. Nobody likes a cracked screen, so today’s options are ultra-clear, shatter-resistant, and practically invisible. 

Best of all, they’re perfect for anyone and everyone. Parents, college students, busy professionals, or even the person who always drops their phone.

Whether it’s for a new iPhone, Samsung, or any other top-tier device, customers are searching for the perfect balance of durability and design for their mobile phone accessories. 

Trending products to sell in-stores 

To our brilliant brick and mortar business owners and employees, you didn’t really think online shopping was going to keep all the fun, did you?

Yes, ecommerce is thriving. But, physical retail has its own magic, and customers are heading to your stores for experiences and convenience.

Think about it. People love instant gratification. They want to touch, feel, and take home their purchases right now. So what types of items should you be looking at stocking in your retail stores?

Fashion and fashion accessories

Fashion isn’t just about clothes anymore. It’s about storytelling. It’s about identity. It’s a reflection of culture, mood, and aspiration.

And, as we step into 2025, Pinterest is giving us the blueprint for what’s next. Their 2025 Trending Products Report outline trends like:

• Cherry Coded: Dark red, sweet, and playful. Gen Z and Millennials are embracing cherries, not just in food but as a statement. In accessories, clothing, even mood boards, this trend is effortlessly cool, effortlessly wearable, and effortlessly memorable.
• Rococo Revival (Think Bridgeton or Marie Antoinette): Weddings, parties, and design are borrowing from the opulence of the late Baroque period - frilly corset gowns, dramatic pearl jewelry, luxe tablescapes.

The shift is clear: maximalism is back. From rich textures to intricate patterns, layered jewelry, and vintage-inspired glamour, this is about embracing excess with intention. About history meeting modernity, and personal expression through bold choices.

So ask yourself: How are you translating these trends into your business? 

Makeup and skincare products

As well as brilliant fashion trends, the same Pinterest report has given us a peek into the future of makeup and skincare for 2025, and trust us, it’s vibe-heavy.

• The makeup mood ring: Yes, you read that right. Gen Z and Boomers are zeroing in on color as a way to express emotion, personality, and energy. Think bold hues splashed from chin to cheek. It’s confidence. It’s unapologetic self-expression.
• Sea witch vibes:  And no, we don't mean Disney's Ursula, the villain from The Little Mermaid. We mean sultry sirens. In 2025 sparkling silvers, shimmery makeup, metallic highlighters and chrome nails that scream moonlit waves will be a top trend.

Beauty is evolving. It is no longer just about flawless skin or perfect contours. It’s emotional, experimental. It’s personal. A recent YouGov poll found that 74% of women are embracing makeup, with 49% saying they wear it for a confidence boost and 26% using it as a way to express themselves.

Health and wellbeing products:

According to Euromonitor International’s Top Global Consumer Trends 2025 report, longevity is the new frontier in health and wellbeing.

A survey of over 40,000 consumers found that 52% believe they’ll be healthier in the next few years than they are now. People are prioritizing preventative, specialized solutions. They’re making intentional choices to invest in their future selves. Things like personalized health strategies, tech-driven routines, and targeted supplements are going to be dominating this industry.

Let’s zoom in on one standout, for all of you out there looking for specific product ideas: NAD+ supplements. This is a coenzyme that supports skin cell repair and integrity and has become a major player in both beauty and health. Supplement brands such as Artah and Victoria Health are jumping on board. Even celebrities like Kendall Jenner, and Hailey Bieber swear by NAD+ in IV drip form on their social media platforms.

The number of online products labeled NAD+ has nearly tripled from 409 to over 1,137 as of August 2024. It’s mainstream now. Showing just how sought-after this product has become.

And let’s not forget the women’s health sector. This area is booming. With more focus on hormonal balance, reproductive health, and mental clarity, it’s ripe for innovation and development.

Tech products:

AR glasses are on the brink of becoming mainstream. Lance Ulanoff, Editor at Large at TechRadar, nailed it when he said: "Having now tried Meta's Orion and Snap’s AR Spectacles, I think the race to consumer readiness is accelerating faster than most expected. Meta is clearly ahead, but Snap, which has access to the same silicon, should catch up."

Now, what's next up on our trending items for tech list may come as a surprise to you. Digital cameras. No, we're not talking about the sleek, modern ones, but instead, the retro 20-year-old classics are making their way back into the spotlight.

According to the Independent vintage cameras are becoming a night-out necessity. And, Google trends data backs this up. The term “digital camera” has more than doubled since this time of year in 2021.

The Canon PowerShot, originally released in 1996, is a popular choice. The compact G7 X Mark III model is regularly sought after by influencers and celebrities alike.

What products are no longer gonna be trending?

Old trends are fading, and here’s what’s likely out.

First, fast fashion is taking a hit. Now, there's still a lot of people buying it, so it's not exactly out. But more people are prioritizing sustainable products over one-season wonders. In fact, in a 2022 survey, 59% of shoppers in the States agreed that they'd like the fashion industry to become more sustainable and environmentally friendly.

For business owners, bulky tech like old cash registers are also on their way out as streaming and advanced tech replace them. Things like modern retail POS software or POS systems for ecommerce, with integrated payment processing and software apps are becoming more and more common.

How to find trending products for your retail business

Finding trending products for your retail business is a mix of strategy, data, and insight into consumer behavior. If you’re planning to start selling products online or expand your ecommerce business, you need to keep your finger on the pulse of what’s hot and in high demand. Here's where to look:

• Google Trends data: This tool offers insight into search interest over time. What’s on the rise? What seasonal trends are taking shape? Google Trends can give you a peek at trending products and product categories with the potential for low competition or emerging consumer interests.
• Social media platforms: like Instagram, TikTok,and YouTube. These are great for spotting trending items in real-time. Influencers, trends, and viral moments shape consumer interest daily, from smartphone accessories like screen protectors to beauty products such as makeup and skincare. Follow hashtags and trends closely to discover best selling products that align with the latest retail trends.
• Consumer shopping behavior: Especially during specific seasons. The holiday season is always a big one, with seasonal products like candles, fragrances, and self-care items flying off online store shelves. Combine that with subscription boxes or print-on-demand options to reduce shipping costs while maximizing profit margins.